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Foreign Investors Council
47, Gospodar Jevremova Street, IV Floor, 11000 Belgrade, Serbia
Phone: +381 11 3281 958, 3281 965
e-mail: office@fic.org.rs

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DRÄXLMAIER Group Serbia

Company name: DRÄXLMAIER Group Serbia

Industry: Automotive industry

Introduction:

The DRÄXLMAIER Group supplies premium automobile manufacturers worldwide with complex wiring harness systems, central electrical and electronic components, exclusive interiors, and battery systems for electric mobility. The combination of core competencies in the interior, electrical, electronic and battery systems areas makes DRÄXLMAIER unique in the industry. The company thereby covers the entire process chain, from the initial idea, through the development and production process, and up to precisely in-sequence delivery of the products to the assembly lines of premium automobile manufacturers. The inventor of the customer-specific wiring harness, the DRÄXLMAIER Group develops pioneering wiring harness technology as well as electrical and electronic components, all directly in-house. These include multi-voltage and high-voltage wiring harness systems, battery management systems, and intelligent power distributors. DRÄXLMAIER is working on the future of emission-free mobility with its solution for low-voltage and high-voltage battery systems. As a market leader for interior systems in premium automobiles, the DRÄXLMAIER Group also supplies premium automobile manufacturers with ambient lighting, center consoles, door panels and instrument panels, as well as complete door and cockpit modules.

The DRÄXLMAIER Group is an international automotive supplier with more than 60 sites in over 20 countries. Founded in Germany in 1958, the company employs about 70,000 employees throughout the world. For the DRÄXLMAIER Group as an owner-managed business, responsible and long-range thinking has always been the basis for economic success. It is therefore a core element of its strategy to design its business and production processes, as well as its products, in a more sustainable manner and in that way to increase the competitiveness of the company on a long-term basis.

In 2017, the DRÄXLMAIER Group generated sales of 4.1 billion euros. Customers of this member of the Top 100 Automotive Suppliers include Audi, BMW, Jaguar, Land Rover, Maserati, Mercedes-Benz, MINI, Porsche and VW.

The DRÄXLMAIER Group has operated in Zrenjanin since 2008. and it’s one of the largest employers in the region. Electrical installations for premium automotive manufacturers are mounted at this location.

In 2018. DRÄXLMAIER Group opened aResearch & Development center in Belgrade in which software and hardware engineers work on demanding projects in the field of electro mobility and interior lighting.

Services:

Manufacture of electrical and electronic equipment for motor vehicles, Research & Development in the field of electro mobility and interior lighting

Contacts: Skladišna hala 1, Zrenjaninski park, Lokacija Bagljaš Aerodrom, 23000 Zrenjanin; phone: +381 23 519 340; web: www.draexlmaier.rs

A word from Michael Wagner, Plant Manager at DAD Dräxlmaier Automotive d.o.o.

1. What are the core values of DRÄXLMAIER Group business philosophy?

Market/Customer orientation, innovation, independence, quality, focus on the employees and sustainability direct the way we think and act and make our organization unique.

At the DRÄXLMAIER Group we place a special emphasis on people and their contributions. We cultivate and put into action the shared values and behavior that enable all of our employees throughout the world to exchange knowledge and work together across functional and national boundaries.

2. How do you perceive DRÄXLMAIER Group Serbia strategy for further growth on this market?

In 2017 we achieved a substantial growth that will continue in this year as well. Recently, we expanded our business in Serbia and established aresearch and development center in Belgrade. The first employees, software and hardware engineers, have already begun working on demanding projects in the field of electro mobility and interior lighting. With this step we have opened the door for the development of new technologies and investments in the sector of automotive electronics.

3. What is in your view the role of FIC and what are your expectations?

DRÄXLMAIER Group sees FIC as the voice of the business community in Serbia. Someone who is working on simplification of the rules, predictability of the business environment and harmonization with the EU legislation. From FIC, we expect it to continue advocating for further liberalization, endorsement of market economy principles and removing bureaucracy and other barriers for business.

White Book

White Book
Published yearly since 2003, goal of the White Book is to enable removing unneeded barriers and make doing business in Serbia easier, thus enabling better inflow of investments. It is promoted every year in the fourth quarter at the prestigious high-level event.

fic guide

fic guide
Guide to Foreign Investors Council in Serbia 2018/19

Rcc

Rcc
Reality Check Conference is an important tool in achieving FIC goals: it is an event meant to remind the authorities about the recommendations from the latest White Book edition and check status of their implementation.

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