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Foreign Investors Council
47, Gospodar Jevremova Street, IV Floor, 11000 Belgrade, Serbia
Phone: +381 11 3281 958, 3281 965
e-mail: office@fic.org.rs

MENI

Member News

24. October 2018.

IKEA’S Share in the SRB Market Exceeded the Results in Croatia and Romania

Regional Manager for the development of IKEA for Southeast Europe Vladislav Lalić yesterday said that the company had had a turnover of RSD5.6 bn (EUR 47.5 mn) in the first financial year in Serbia, thus having a market share of 11%.

"This is a significantly higher share than in the Croatian market - 8.5% and in Romanian market - 4.3%," he added, while participating in the "Measures for Competitiveness Enhancement" panel held within 18th Serbian Economic Summit. Since Ikea's arrival, Serbian furniture market has increased by 14% in the last year, which means that people have begun to invest in their homes and houses, Lalić has said. "We expect this trend to continue. When we arrived in Romania 10 years ago, the market increased by 20%, "he added.

Source: Executive Newsletter

White Book

White Book
Published yearly since 2003, goal of the White Book is to enable removing unneeded barriers and make doing business in Serbia easier, thus enabling better inflow of investments. It is promoted every year in the fourth quarter at the prestigious high-level event.

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