White Book Launch promotion this year was achieved by the press release and on-line broadcasting of the event, but also by the planned cooperation with the media. FIC President Mike Michel was a guest at the morning news show ahead of the WB Launch. He outlined the challenges brought this year by COVID-19 crisis, and the efforts that were needed in cooperation with the Government to protect health and safety, but also the jobs and continuity of operations. He said he is optimistic in terms of keeping the employment level in a year to come despite the fact it will also be a difficult one due to the uncertainty. FIC President outlined the great improvement achieved this year in digitalization of the economy. “What was done in the past 8 months would, in the regular circumstances, require five years”, he said. Other issues addressed were level of investments, priority issues for reforms, and data on FIC.
In addition, an elaborated review of main White Book findings was published in the Politika daily on the day of the event as a result of the exclusive cooperation with that media. The article provides WB views on the impact of the crisis, needs for reforms in priority issues, and situation in some of the priority topics. Changes introduced in the WB 2020 were also explained.
Large number of media reported on the WB Launch based on the on-line broadcasting of the event and timely prepared press release.