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Aware of the challenges we are all facing due to the crisis caused by Covid-19, OTP Bank has launched the 4th Generator contest, with a total prize fund of RSD 2 million, aiming to support the digital projects that can help SMEs survive the crisis period and its aftermath.

BELGRADE – June 12, 2020 – Aware of what challenges small and medium-business in our country faced due to the crisis caused by Covid-19, OTP Bank started the 4th Generator contest, and this year the contest will bear the title Gamechanger. This year’s contest focuses on supporting digital projects – websites, apps and other digital platforms – that help and offer new possibilities to SMEs. For example, to better present their services and products and achieve additional visibility, or to secure new sales channels, to provide a space where satisfied clients can rate and recommend their products and services, exchange experiences and ideas, or to offer some other ways which will be of use to SMEs in successfully overcoming the consequences of the crisis.

Through this type of indirect support, the bank wants to contribute to overcoming the economic consequences of the pandemic and help a large number of small and medium-sized market players, by launching or improving digital platforms which can be of crucial assistance for their business to survive the crisis period and its aftermath.

The contest is open to all individuals, informal teams, entrepreneurs and companies who have a new idea that needs support to materialise or an already existing solution that needs improvement, and applications are open until July 1. The bank will award two RSD 1 million prizes in both categories – New Idea and Existing Solution.

Based on submitted applications, a jury will shortlist 10 semi-finalists, who will receive video material, as well as media promotion and promotion via bank’s channels, so as many people as possible can hear about their solution. Then, six finalists will be selected, who will compete for the main prize. During presentations, finalists will showcase their solutions, after which the jury will declare two winners, who will each win the RSD 1 million prize. Semi-finalists will receive special awards by partners of the contest – Vojvođanska banka and ICT Hub centre for technology entrepreneurship and innovation.

Criteria of the Generator Gamechanger contest, application and additional information can be found at the website

Together with its partners, OTP Bank continues to support the strengthening of innovation and domestic entrepreneurship.

About the Generator project:

In order to strengthen the competitiveness of Serbian entrepreneurship, the Generator project was carefully devised and then launched in 2017, gathering all initiatives and activities that foster innovative entrepreneurial endeavours under one umbrella. In the same year, Generator supported 40 entrepreneurial innovations through financial support, promotion and mentorship. The winner received RSD 1 million, and nearly 800 innovators submitted their ideas. The following year, 2018, the rewards went to best entrepreneurial innovations by students, and last year, Generator 2.0 was intended for digital transformation of SMEs. In late 2019, as part of the Generator, OTP Bank launched the Generator of Good Deeds initiative, which supports social entrepreneurship.

You can find more information at

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