The new year began with a triumph for the Abarth brand: for the second time in a row, the Abarth 595/695 model range was awarded the title of the best car by the prestigious Auto Illustrierte magazine in Switzerland. Over 100,000 readers voted, choosing from 422 models currently on the market in 13 categories, each with a particular classification for import vehicles. The victory in the competition for the best car is an additional confirmation of the international success of these small and sports cars and the passion surrounding the “scorpion” in the market. For this reason, the brand expresses its pride in this achievement and thanks the experts and passionate readers of the specialized magazine who chose, for the second time in a row, the Abarth 595/695 range. The secret of this success lies in the two souls of the brand, performance, and style, which make the Abarth 595/695 the ideal vehicle for those looking for the adrenaline rush of the racing world, both in terms of performance and technical content.

Furthermore, the passion for these two models has gained momentum with the new range launched recently, which has been enhanced in line with the strategy of ‘simplicity and customer satisfaction.’ Customers can now configure their Abarth in just three steps. Two models are available – the 165hp Abarth 595 or the 180hp Abarth 695 – offering exhilarating performance, a roaring exhaust, and playful yet bold styling. Both can be mated to the Turismo or Competizione soul, as both a hatchback and a convertible. The first is intended for buyers who like to stand out from the crowd; the other is for die-hard performance and sports-driving fans. Two iconic packages, Tech and Comfort, are available to configure the custom version, reflecting the brand’s core values of performance and style.

The list of awards for the Alfa Romeo brand is remarkable: for the sixth time in a row, the Giulia won first place in the “medium sedan” category. Readers of the Swiss magazine also favored the Alfa Romeo brand in the brand competition, placing the brand of noble Italian sporting spirit since 1910 on the podium in the categories of the best design and best advertising. In addition, the Stelvio triumphed in the “large SUV/SUV” category for the third time in a row. At the same time, the Tonale also won its first title, taking victory over rivals in the “compact SUV/SUV” category.

Daniel Fuchs, Alfa Romeo brand director for Switzerland, said: “We are proud of the awards we have received from the experts and highly demanding readers of Auto Illustrierte magazine. These prestigious awards show how much the Swiss public appreciates the new generation of Alfa Romeo vehicles. The secret to the success of the award-winning models Giulia, Stelvio, and Tonale lies in proverbial excellence, i.e., timeless design, perfect weight distribution, first-class driving dynamics, and segment-leading technological and drive solutions. Therefore, they are unparalleled models that, we are sure, will bring us other great pleasures in the future.”