At the first session of the newly elected Board of Directors of the Foreign Investors Council (FIC) Serbia on February 11th, 2025, Dr. Ronald Seeliger, President and CEO of Hemofarm, was appointed as President of FIC Serbia for the next three years. In addition to the President, two Vice Presidents were elected: Dr Ana Govedarica, General Manager of Roche Serbia & Montenegro, was appointed as FIC Serbia Vice President, while Goran Pekez, Corporate Affairs and Communications Director at JTI for the Adriatic Region, was named FIC Serbia Vice President – Spokesperson.
With its new leadership, FIC Serbia remains committed to fostering a predictable, transparent, competitive, and sustainable business environment. By continuously working on improving the business and investment climate, FIC will continue to be a reliable partner in implementing regulatory reforms, aiming to drive economic growth for the benefit of all citizens of Serbia.
The intensification of negotiations with the EU on Serbia’s membership status remains a key priority for FIC Serbia to harmonize domestic regulations with European standards and reduce geopolitical risk for investments and foreign trade. In the upcoming period, the focus will be on the more effective implementation of adopted laws and other regulations; supply chain management, and aligning the Serbian economy with EU requirements; enhancing knowledge and skills, creating a comprehensive environment for HR development; accelerating digitization across all social and economic sectors; advancing the green transition, improving waste management, promoting ESG principles and regenerative agriculture, strengthening energy independence, and diversifying energy supply, etc. Besides, it is necessary to bring and keep inflation within the target corridor, optimize the fiscal burden to encourage investments and economic growth, reduce public expenditures, and complete the restructuring of infrastructure companies to sustain adequate fiscal deficit and public debt levels.
Besides the newly elected leadership, FIC Board of Directors consists of the following officials: A1 Srbija d.o.o. Beograd CEO Judit Kinga Albers, Alma Quattro COO Slobodan Srdanović, Director of the EBRD for the Western Balkans Matteo Colangeli, G4S Secure Solutions d.o.o. Managing Director, Dawid Sold, Nestle Adriatic S doo Country Manager for Serbia, Montenegro and North Macedonia Marjana Davidović, Raiffeisen banka a.d. Beograd Chairman of the Managing Board Zoran Petrović, SICPA Holding SA Switzerland Lausanne CRO for Serbia and UMQ Sustainable Smart Solutions Founder & CEO Marinko Ukropina, Strauss Adriatic d.o.o. General Manager Siniša Daničić, and Yettel Srbija d.o.o CEO Mike Michel.
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About FIC: From an independent business association founded by 14 companies, we stayed faithful to our principles and grew to gather more than 120 companies from all around the globe who have invested over EUR 45 billion and directly employ more than 116,000 people in Serbia compared to EUR 150 million of investments and 3.160 employees in 2003! FIC main goal is to influence the improvement of business climate in Serbia by making concrete reform proposals and building a business portal for communication with the authorities in Serbia. FIC is also focusing on promoting solid business ethics and high corporate governance principles within the organization and towards local companies, the Government, and other external stakeholders. Through support and active engagement of membership, FIC has proven to be a strict guardian of the business community interests and at the same time a reliable partner to the Government of Serbia and other relevant stakeholders.