Gorica Jovovic will be appointed interim Brand President of Delhaize Serbia as of January 1, 2024. She will succeed Jan-Willem Dockheer, after three successful years at the helm of the Company. Gorica will report to Jesper Lauridsen, COO AD of the Central Southern Europe (CSE) region.

Gorica currently holds the position of Vice President Buying and Merchandising at Delhaize Serbia. Her appointment to the position of the interim Brand President comes as an outcome of her impressive decade long career in Delhaize Serbia and is a testimony to her exceptional business acumen and sound leadership.

“Gorica’s robust commercial knowledge, coupled with her demonstrated ability to motivate and lead diverse teams, makes us confident that under her leadership our business in Serbia will continue to grow and add sustainable value to our customers, our employees and the local community” said Jesper Lauridsen, COO AD of the Central Southern Europe (CSE) region.

Gorica Jovovic will lead Delhaize Serbia, the largest retail company in the market, member of the Ahold Delhaize group. Delhaize Serbia is employing 13,000 people, operating 520 Maxi, Mega Maxi and Shop&Go stores and Maxi on-line business, and serving more than half a million customers daily. The Company is committed to ensuring high quality shopping experience, providing heathier choices and wide range of local products to its customers.