Sinisa Danicic brings over 20 years of experience in financial management, strategic leadership, and business operations. As General Manager of Strauss Adriatic, he has successfully led the company through periods of growth, achieving €50 million in turnover, while fostering operational efficiency, team leadership, and revenue optimization.

Previously, as CFO at Strauss Adriatic, he played a pivotal role in mergers, acquisitions, and financial restructuring, aligning operations with international standards. His earlier experience includes leadership roles at Fresh & Co, where he was part of the team collaborating with the World Bank to secure key credit lines, as well as positions at Deloitte and Ernst & Young, where he honed his financial expertise.

Sinisa is a proven leader with experience in driving strategic initiatives, strengthening collaboration across departments, and fostering sustainable business growth.