Jovana Važić brings 19 years of experience in corporate affairs, communications, and public policy within leading international companies and government institution. She holds a degree in Financial Management, as well as a master’s degree in marketing and communications from the Faculty of Economics in Novi Sad and has completed Corporate Affairs program at Bocconi University, Milan.

Since 2024, Jovana has been leading Corporate Affairs and Communications sector at Bambi. In this role, she drives the company’s reputation, stakeholder relations, and sustainability agenda, strengthening Bambi’s position as one of Serbia’s most iconic brands and a regional leader within the Coca-Cola HBC Group. Prior to this, she spent 4 years at Coca-Cola HBC Serbia, where she further developed her expertise in regional communications and stakeholder management.

Her professional background includes extensive experience in strategic communications, corporate reputation, ESG, and regulatory engagement. Jovana actively collaborates with government institutions and business associations, contributing to policy dialogue and initiatives that support a stable and business-friendly environment, while connecting business growth with positive social impact.