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05. September 2016.
Ivan Radojcic has been appointed the new CEO of Addiko Bank in Serbia
Addiko Bank has appointed Ivan Radojcic as the new Chairman of the Executive Board in Serbia. Ivan Radojcic takes over this position after a successful career on leading positions in banking and finance industry in the country and abroad.
Ivan Radojcic has been appointed to the CEO position in a very dynamic period when the Bank, with its new name and a wave of energy, is developing a new business model. In the past five years as the Member of the Executive Board of OTP bank Serbia, and Deputy to the President of the Executive Board, Ivan Radojcic was responsible for corporate clients, small and medium-sized enterprises and retail banking. Previously he was employed at AXA insurance Serbia, and also worked at UniCredit Bank in Serbia and abroad.
Extensive experience of the new CEO in retail banking management, corporate clients and small and medium-sized enterprises will be of utmost importance in developing the concept of straightforward banking, which is being introduced by Addiko Bank on the Serbian market.
"The new vision of Addiko Bank - that the best things are really the simplest – is something that I can completely identify with. The future goal of the management will be precisely the same – to provide clients with financial services that fully meet their needs in a very understandable and easy way. The fact that I am taking over this position at a particular moment when the Bank has introduced a completely new concept of banking and a new business strategy represents an exciting challenge in my career. I will devote all my energy to the achievement of defined objectives and strengthening of the position of Addiko Bank in the market", said Ivan Radojčić, CEO of Addiko Bank
“The appointment of the new CEO coincides with significant changes of our business policy aimed at achieving improvements in all lines of business. Our ultimate goal is to become one of the top five banking groups in the region, and we believe that Ivan Radojčić, with his knowledge and enthusiasm, is the right choice at this particular moment for the bank in Serbia which is one of our major markets”, said Ulrich Kising, CEO of Addiko Bank AG.
Addiko Bank expresses gratitude to the previous Chairman of the Executive Board, Zoran Vojnovic, who has been at the forefront of the Bank in the past years and successfully supported the process of re-privatization and further rebranding.
Addiko Bank is the new brand under which the former Hypo Group Alpe Adria AG operates in Serbia and other regional markets since 11th July. Identity of the new brand reflects the bank’s new strategy and positioning, while underlining its commitment to improve the way banking should be done, and it is “straightforward”.
Vedran Ivanković, Corporate Communications Addiko Bank a.d. Belgrade
+381 64 814 5173