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Foreign Investors Council
47, Gospodar Jevremova Street, IV Floor, 11000 Belgrade, Serbia
Phone: +381 11 3281 958, 3281 965
e-mail: office@fic.org.rs


Digital & E-Commerce Committee

dIgital and ecommerce ShutterstockThe main aim of this cross-sectoral Committee is to promote new digital business models and advocate for removing legislative and other barriers for further
development of e-Commerce and digital services. The committee enables FIC members from wide variety of sectors to engage in dialogue with the Government on improving digital and e-commerce. They include: banks, leasing subsidiaries, operators of electronic communications, law firms, consulting companies, IT companies, insurance companies and retailers.

Established in September 2016, the committee is growing steadily and now has over 20 members.

Main priorities defined in Digital& E-Commerce Committee Programme 2018-20 are:

  • Legal framework enabling digital economy (support and excel implementation of legal framework to enable further development of digital and paperless economy)
  • Digital education of citizens (increase awarness and understanding about digital solutions of citizens)
  • Usage of open APIs (extend customer choice regarding access and usage of financial and telecom services from multiple providers and create space for innovation through collaboration of multiple industries)

Main partners are ministry of Trade, Tourism and Telecommunications, National Bank of Serbia, Ministry of Education, Start-up hubs and accelerators, digital committees in other assocations, financial institutions, telco's, FMCG companies, etc.

For all the information regarding this committee please contact Regulatory Officer Jelena Lazarevic, e-mail jelena.lazarevic@fic.org.rs or phone +381 11 3281 958 & +381 11 3281 965.

For more info about the organization of committees and the scope of their activities please see main Committees page.




Nebojsa Jovanovic

Head of Digital Banking and Product Management,
Raiffeisen banka a.d. Beograd

Vice President


Marija Djindjic

Head of Marketing and Product Development Unit,
Societe Generale Osiguranje a.d.o. Beograd

Members: (in alphabetical order)

API BANK a.d. Beograd

BDK Advokati

Bojovic Draskovic Popovic & Partners a.o.d Beograd

CRH (Srbija) d.o.o.

Confindustria Serbia

Crowe RS d.o.o.

DDOR Novi Sad a.d.o.

Delhaize Serbia d.o.o.

Ernst & Young d.o.o. Beograd

Eurobank a.d. Beograd

Generali osiguranje Srbija a.d.o.


Heineken Srbija doo Zaječar

Intesa Leasing d.o.o. Beograd

KP Advertajzing d.o.o.

Marbo Product d.o.o.
a company of PepsiCo

Milenijum Osiguranje a.d.o.

Procredit Bank

Raiffeisen Banka a.d. Beograd

Sberbank Srbija a.d. Beograd

Societe Generale Osiguranje a.d.o. Beograd

Societe Generale banka Srbija A.D. Beograd

Telekom Srbija a.d.

Telenor Banka a.d. Beograd

Telenor d.o.o.

UniCredit Bank Srbija JSC

Vip Mobile d.o.o.

Annual Report

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White Book

White Book
Published yearly since 2003, goal of the White Book is to enable removing unneeded barriers and make doing business in Serbia easier, thus enabling better inflow of investments. It is promoted every year in the fourth quarter at the prestigious high-level event.

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